UX/UI Design | Freelance
2022
Project Overview
Project Overview
This collaborative project, conducted as part of the Master Design Leadership program at Ingolstadt University of Applied Sciences, partnered with the university's research institute dedicated to supporting industry.
Our client's mission is to empower SMEs by identifying and anticipating emerging trends that could impact their business, enabling them to make informed strategic decisions. Our team was tasked with rebranding, developing a digital product, and creating a strategic marketing plan.
This collaborative project, conducted as part of the Master Design Leadership program at Ingolstadt University of Applied Sciences, partnered with the university's research institute dedicated to supporting industry.
Our client's mission is to empower SMEs by identifying and anticipating emerging trends that could impact their business, enabling them to make informed strategic decisions. Our team was tasked with rebranding, developing a digital product, and creating a strategic marketing plan.
This collaborative project, conducted as part of the Master Design Leadership program at Ingolstadt University of Applied Sciences, partnered with the university's research institute dedicated to supporting industry.
Our client's mission is to empower SMEs by identifying and anticipating emerging trends that could impact their business, enabling them to make informed strategic decisions. Our team was tasked with rebranding, developing a digital product, and creating a strategic marketing plan.
Tasks
Tasks
Research and Ideation: Gather brand insights and generate initial concepts through brainstorming, logo board inspiration and sketching.
Concept Refinement: They select and refine promising ideas, focusing on typography, color, and composition.
Presentation and Revision: Final designs are presented for feedback, allowing for client-aligned revisions.
Research and Ideation: Gather brand insights and generate initial concepts through brainstorming, logo board inspiration and sketching.
Concept Refinement: They select and refine promising ideas, focusing on typography, color, and composition.
Presentation and Revision: Final designs are presented for feedback, allowing for client-aligned revisions.
Research and Ideation: Gather brand insights and generate initial concepts through brainstorming, logo board inspiration and sketching.
Concept Refinement: They select and refine promising ideas, focusing on typography, color, and composition.
Presentation and Revision: Final designs are presented for feedback, allowing for client-aligned revisions.
Timeline
Timeline
Total time project: 3 weeks
Research and ideation 1 week
Presentation and refinement 1 week
Checking the name of the brand 1 week
Total time project: 3 weeks
Research and ideation 1 week
Presentation and refinement 1 week
Checking the name of the brand 1 week
Total time project: 3 weeks
Research and ideation 1 week
Presentation and refinement 1 week
Checking the name of the brand 1 week
Challenges
Challenges
The project operated within a study context, which presented limitations regarding budget allocation.
The project's feedback loop was primarily channeled through stakeholder interactions, limiting direct user input.
The project operated within a study context, which presented limitations regarding budget allocation.
The project's feedback loop was primarily channeled through stakeholder interactions, limiting direct user input.
The project operated within a study context, which presented limitations regarding budget allocation.
The project's feedback loop was primarily channeled through stakeholder interactions, limiting direct user input.
Tools
Tools
Figma, Adobe Illustrator, and Adobe Photoshop
Figma, Adobe Illustrator, and Adobe Photoshop
Figma, Adobe Illustrator, and Adobe Photoshop
💎 Achievements
💎 Achievements
The client provided positive affirmation for the finalized brand identity and name.
Attained perfect academic evaluation from coordinating professor.
The client provided positive affirmation for the finalized brand identity and name.
Attained perfect academic evaluation from coordinating professor.
The client provided positive affirmation for the finalized brand identity and name.
Attained perfect academic evaluation from coordinating professor.
